![]() Creator does provide an upward path into the technology/robotics sector, however. But there certainly other factors at play, such as not having to work over a hot grill (since the robot does the cooking), Creator also helps with professional development by paying for things like Coursera classes (though a lot of QSRs offer something like that now). “Overall, a lot of people want to move into tech,” he said. ![]() Part of that Vardakostas attributes to Creator being as much a tech company as it is a restaurant company. Speaking of humans, unlike other restaurants, Vardakostas said that finding and hiring workers has not been a problem. “For a lot of us, we want to talk to a human,” he said. Vardakostas said his team looked at using ordering kiosks, but decided to stick with human order takers. Vardakostas said that Creator’s growth will include a mix of owned and operated locations, licensing deals that still carry the Creator brand, and a white-label approach where the machine is modified for another restaurant’s use.ĭespite all this technology, Creator remains a very human-focused eating experience. “The new system is hyper scalable,” he said, “and way more reliable.” It’s these types of back-end changes that will allow Creator to manufacture robots en masse and expand in different ways. In addition to all these front-facing changes, Vardakostas said that there are also a number of back-end improvements to the robot that help with production and growth. These settings can then be saved and shared, which allows for someone like a well-known chef to “brand” their own burger program that people can replicate.Īnother nice new feature is that when you place an order now, Creator’s system will let you know exactly long your wait time will be before your food is ready for pickup. Customers can download the Creator mobile app and tweak the seasonings and sauces to their liking. “We’re going to allow anyone to take control of the robot,” Creator Founder Alex Vardakostas told me via video chat this week. Gone from this version of Creator’s robot, however, are the automated toppings like lettuce, tomato and cheese, which humans will no apply to the burger themselves.īut perhaps the biggest change for Creator’s robot is how customers can interact with it. It also holds 25 different seasonings and sauces that can be dispensed down to the milliliter. The robot is faster, capable of cooking a burger in less than four minutes (when there are no other burgers in the order queue). ![]() But the restaurnt announced today that it is back with a new location in Daly City, California, and that is has a brand new robot that customers can control.Ĭreator’s new robot is a little different from its first incarnation, offering a new array of functionality. Creator, the San Francisco restaurant made famous by its burger-making robot, was among the thousands of restaurants shut down by the pandemic (even though it engineered an awesome germ-free airlock delivery system).
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